I played my first ice bowl and walked away with a Saranac Adirondack Trail Mix 12er. At lunch they did a CTB (closest to the beer) competition; placing 8 or 10 6's and 12ers out on the frozen lake. It was great to see what would have been a 100' shot skip slide and spin like 350'. I suppose is should mention it was a dollar a throw or 6 for $5.
Also back in college, during casual play, my friend and I would play for a quarter a hole. He was better than I was, and I'd always end up owing him like 2.50 at the end of the game. He would generally accept payment in the form a of a 40oz.