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I am new to this topic. I have never solicited sponsors for an event and i would like some tips on how to do that. Im not sure what I need to say or how to present the opportunity to perspective sponsors. Please help me out.

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I suppose just like any sponsorship you'll want to point out all of the benefits your tournament can offer. In some or many cases the sponsorship is as much a "donation" as it is a true sponsorship. Not that Disc Golf tournaments can't provide a benefit to a sponsor, but those benefits are limited in most cases. The more you can offer the day of the tournament the better, however don't forget any pre or post tournament opportunities (ie; program, website, message boards, tournament posters/notices, etc) you might offer as well. When you expand your sponsors reach both before and or after your tournament the benefits provide a greater overall value to your sponsor.

A basic one-page flyer of some sort is nice to present at the time of your solicitation assuming you are doing this face-to-face. This can be your basic tournament poster/flyer or even a specific sponsorship package with their benefits included. Doing as much as you can do to look organized and established will go a long way when people consider giving you money or products for free! Oddly enough I think of it as food on a plate. I worked in restaurants as I paid my way thru college... You are much more likely to think your food is going to be good if it looks awesome on the plate. If your food is messy or unorganized on the plate you may have already told yourself it isn't going to be good!

If your feel as though your potential sponsor is not going to give you dollars or product you can even ask for a coupon. Any benefit such as a coupon can be well received by your tournament players. If your sponsor sees those coupons coming back in their store they may very well step up the following year or for your next tournament at a higher level.

Good Luck and I'll look forward to other tactics and thoughts along these lines from others...

Thanks guys. This information is very helpful.
Now that was a super awesome idea. That helps me a lot!

Mark Stephens said:
How to do it has been sorta laid out. I would prefer to do it in writing and then following up with a phone call a week or so later.

Explain what the sport is, what you are looking for, & what you can do for them. This is a way for them to advertise and you need to sell this as a viable option.

Yeah, it is good if your sponsor can tell down the road that they got business out of their investment. Not everyone who goes to that business is going to thank them for being a sponsor so having some way for them to know that those in attendance took notice of their support and in return are supporting them.

I would lay out a few options (depending on the business).

Platinum: Cash
Gold: Cash & Product
Silver: Product
No Bronze on purpose

So, for example you get the local pizza place to be a sponsor. They provide lunch for free to the players. The players would think that is great and then perhaps in the player pack a special $2 coupon (or whatever) is placed in the player packs. That way when the players then later order a pizza, the owner can see a return from the disc golfers. So, Joe's Pizza Shack is a Silver Level Sponsor and hopefully one that can be counted on in the future.


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