Share 'Why Make it About Money?!?'

Anytime I read a discussion or blog post regarding anything that has the slightest bit to do with making this sport more legitimate in the eyes of the general public, eventually the same topic arises. I hear things like "Man, if we could just build up this sport's popularity, then there'd be some real cash in it.", or "If we could get a few big names/sponsors to step up and endorse the sport, we'…